by Domestic Car Dealer News on May 21, 2010
Just weeks after announcing that the $600+ million ad account would go from Campbell-Ewald to Publicis Worldwide, GM’s new marketing chief changed agencies once again.
GM’s new VP of Marketing, Joel Ewanick, formerly Hyundai’s CMO, made the decision to switch the account to Goodby, Silverstein & Partners just weeks into the job. The new agency has worked with Hyundai and Porsche Cars North America. Some visiting Pinconning Chevrolet are sad to see Campbell-Ewald go, which has serviced the Chevy ad account since 1919. But with the creative strength of Goodby, the move could give the brand a much needed rejuvenation.
“Based on my personal experience working with Goodby, Silverstein and Partners, I’m confident they have the creativity and ability to take the iconic Chevrolet brand to the next level – and to do it fast,” Ewanick said in a statement.
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by Domestic Car Dealer News on May 21, 2010
Ford is revamping its lineup with powerful engines under the hood. The EcoBoost in particular will soon be found in the majority of Ford’s lineup, including inside the upcoming F-150 pickup.
This new six-cylinder EcoBoost-equipped 2011 F-150 half-ton pickup will reportedly feature nearly 400 horsepower and 400 pounds-feet of torque with the help of direct injection technology. Highway mileage is also estimated to be in the neighborhood of 23 mpg. Combining immense power with incredible efficiency is what truck buyers among Aurora Ford dealerships are truly craving, and the next F-150 will not disappoint.
Already the EcoBoost can be found within several FoMoCo products. These include the Lincoln MKT and the MKS, both of which have been converting import premium car shoppers at Huntington Beach Lincoln for their smooth acceleration and competitive MPG.
The 2011 F-150 will also course also benefit from a powerful 411 horsepower 6.2-liter V8 for those that need it.
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As always find more Ford EcoBoost news here.
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by Domestic Car Dealer News on May 21, 2010
Earlier this year, General Motors unveiled a new application for mobile devices that would allow owners of the upcoming Chevrolet Volt to control of a number of the car’s features and monitor the battery via their phones. Now, GM is taking that concept a step further, by partnering with Google to also include advanced navigation features.
The new application with Google Maps navigation will be available on Android handsets, such as the Motorola Droid and HTC Droid Incredible. Livonia Chevrolet points out that this new application will work seamless with the turn-by-turn directions provided via the onboard OnStar system.
Google’s voice-based search, mapping and routing functions, will likely be a boon to in-car communications, particularly if they help drivers stay safer behind the wheel.
“Of course, there are almost innumerable things we can do, but the more we can do before they get into the car, the safer they are,” said Chris Preuss, president of OnStar.
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by Domestic Car Dealer News on April 23, 2010
This week Ford Motor Co. unveiled its newest concept car in China called the Start, and today Ford announced it would produce what is under the hood – a three cylinder turbocharged EcoBoost engine.
The new three cylinder engine is just the latest in Ford's growing lineup of powerful yet fuel-efficient EcoBoost engines. The engine has already been a hit with premium car buyers driving the Lincoln MKS EcoBoost at Greensburg Ford, and soon other Ford, Lincoln, and Mercury models will offer the EcoBoost as well. Egg Harbor Township Ford is particularly eager for the arrival of the updated 2011 Ford Edge, offering a 2.0-liter EcoBoost inline four-cylinder engine. This unit should deliver the power that any good midsized crossover needs, while delivering class-leading fuel economy.
In addition to the powertrain, the Start concept may also hint at an all-new subcompact car in the not too distance future. However, if Ford produces this model might may only be available in developing markets.
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Read more about the Ford Start concept vehicle right here.
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by Domestic Car Dealer News on April 23, 2010
This week marks a major turning point for General Motors. Years before their final payment was due, GM paid back the remaining bailout loans early.
In addition to writing a final check to the U.S. Treasury and Canadian government, GM also announced a major investment in two existing manufacturing plants. These developments give Chevrolet dealers Cleveland hope in that the once bankrupt automaker is on the right track. Evidence of that positive direction is the high demand for their newest models, such as the Equinox crossover and Camaro.
In addition, new models are also right around the corner, including the Cruze and of our the long-awaited Volt plug-in hybrid.
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Keep reading about the changes at General Motors on this blog.
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by Domestic Car Dealer News on April 23, 2010
The convertible version of the all-new Chevrolet Camaro has been an off-and-on again project, due to GM's financial struggles in recent years. But now, the Camaro convertible is quickly on its way, and GM have fans a sneak peak this week of what to expect.
Released on Facebook, this image certainly isn't the most detailed, but Westlake Chevrolet dealers are exciting by the teased photo nevertheless. Already the Camaro coupe has been a hit with enthusiasts and among customers looking for affordable performance. The Convertible model only promises offer car buyers more choices and will likely boost demand for the Camaro even more.
Look for the Chevy Camaro Convertible to be released as a 2012 model.
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Stay tuned for more Chevrolet Camaro news and much more.
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by Domestic Car Dealer News on April 9, 2010
Used cars often provide excellent cars for teen drivers. Parents typically gravitate towards used cars because they enable teens and parents to save a little bit of cash, but they’re also great because pre-owned vehicles are most suitable for the rigors and wear and tear of teens when compared to a shiny new car.
But one important aspect of a teen’s first car that concerns parents is of course safety. In one ad for a 2002 Ford Focus, the advertisement naturally touts the car’s reliability and highlights various features, but it also explains that the car is very safe for a teen driver due to its speed – or rather lack thereof. While dealers of Boise used cars of other pre-owned car dealerships tend to use a little more tact in their advertisements, this ad from Craigslist certainly does an excellent job conveying the Focus’ unique advantages.
Click the image to enlarge the ad, and see why this Ford Focus posting is both informative and absolutely hilarious.
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Keep reading about used Fords on this blog.
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by Domestic Car Dealer News on January 7, 2010
Although the Buick Regal name doesn’t still carry much panache, the resurgence of the Regal nameplate was well received when it made its debut recently at the 2009 LA Auto Show. That’s because the new model is based on the Opel Insignia, which is a car that’s received praise in Europe for its good looks and sporty handling.
At the 2010 Detroit Auto Show next week, Buick will be highlighting the Regal once again, but this time the GM brand will be showing off a performance concept called the Regal GS. Although not confirmed for production, the Regal GS concept will be used to test consumer reactions to a high-performance version of this entry-level luxury car. [click to continue…]
by Domestic Car Dealer News on December 23, 2009
After a long process, Ford has finally solidified a deal to sell its Volvo car unit to China’s Geely. Although the deal is not yet final, it’s expected to be closed by the second quarter of 2010.
The major areas of the terms have already been agreed upon by Ford and Geely, but the deal needs to be approved by the Chinese government to move forward. In the meantime, Geely will also need to secure financing. [click to continue…]
by Domestic Car Dealer News on December 22, 2009
The Chevrolet Cobalt offers a competitive package for would-be compact car buyers. The Chevrolet Cobalt XFE offers outstanding fuel economy, the mid range model offers excellent handling with a balanced chassis, and there’s even a turbo-charged version for ultimate performance. In addition to providing such a well-rounded model lineup, the Chevrolet Cobalt also delivers value, which makes plenty of difference these days.
The aforementioned XFE model Chevy Cobalt provides some of the best fuel economy numbers in its class. Fuel economy is rated at 25 miles per gallon in the city and 37 mpg on the highway when equipped with a five-speed manual. These are excellent numbers says Rome Chevrolet dealers, and fuel costs and fuel economy playing a huge role in the car buying process, plenty of buyers will soon discover that Chevrolet is capable of providing an affordable, fuel-efficient car.
With competitive fuel economy and a base price well below the $20,000 mark, don’t expect the Cobalt to be a stripped-down, boring economy car. The Cobalt still delivers an excellent ride, not to mention featuring other key features such as a leather wrapped steering wheel, Bluetooth connectivity, and a quality sound system.
Quality was a major concern for GM when developing the Chevrolet Cobalt, and it certainly shows. The interior design is not only attractive, but fit and finish is suburb when compared to other domestics in the segment. Although the level of refinement is not quite on the scale of other models in its class according to Chevy Cobalt Memphis shoppers, the interior still possesses quality materials that give a hint of quality and upscale aesthetics.
Overall, the Chevrolet Cobalt makes for a great daily commuter, which many Massachusetts Chevrolet dealer customers have already discovered. Fuel economy, value, and build quality all add to the Cobalt’s appeal as one of the best domestic compact cars on the road. If you’re looking for excellent gas mileage, or even cheap speed, the Cobalt lineup has it all.
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Find more Chevrolet car reviews on this blog. Check back soon.
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